Venmo rebrand

Voice, Tone, and copy for new website

How does a cool FinTech company known for easy mobile payments to friends, communicate with users in a heavily regulated sector like finance—without losing its sense of fun?

That’s where I come in.  

After defining the playful voice and tone to launch the Venmo Credit Card, I applied this new style to a total website redesign in collaboration with Jim Larkin. The new Venmo website and credit card landing pages interact with users in a way that’s energetic and easy to understand. 

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I help you build your brand so you can build the future

Whether your a digital agency, tech startup, or global enterprise, your success hinges on impactful storytelling. That's where I come in.

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Fuel your brand's success with Ari Thompson, a versatile copywriter, creative director, UX writer, and expert in branding and marketing strategies. Elevate your financial services, tech, agency, FinTech, or startup business through powerful narratives, innovative UX, and strategic brand development.

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