Tech startup, Otter, was different from the other food startups. Rather than giving restaurants one more hoop to jump through, Otter existed to make their lives easier.
Having grown from its humble beginnings as a food delivery manager to becoming an entire ecosystem of software and hardware solutions for restaurants, the brand needed to reintroduce itself and its mission.
I began by defining the brand foundations: narrative, positioning, voice, tone, value proposition, etc. Then I optimized the marketing funnel across customer touchpoints and created 43 new web pages and 12 brand and product videos to coincide with the brand's major product launch.
Otter 2.0
you'RE UP NEXT.
I help you build your brand so you can build the future
Whether your a digital agency, tech startup, or global enterprise, your success hinges on impactful storytelling. That's where I come in.
Fuel your brand's success with Ari Thompson, a versatile copywriter, creative director, UX writer, and expert in branding and marketing strategies. Elevate your financial services, tech, agency, FinTech, or startup business through powerful narratives, innovative UX, and strategic brand development.
